The app has become a ubiquitous tool across Latin American, and is only becoming more vital with the rapid digital transformation of many businesses.Īcross Latin America, WhatsApp is being increasingly used by businesses big and small to provide customer service, make sales, take bookings, and more. With 64 percent of the Latin American region’s population using the messaging app, WhatsApp will give you the best chance of success. It is the most popular messaging app in the world and the messaging market leader with more than 2 billion users across 180 countries.
People use WhatsApp to communicate with friends and family, get updates from community organizations, and to connect with brands and businesses.
WhatsApp was launched in January 2018 and now, more than 5 million businesses are using the platform to grow their businesses, support customers, and serve their communities around the world.
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